Wednesday, December 16, 2009

We Are Together

self-esteem: $9
sense of belonging: $12
role model: $6
play: priceless
Right To Play is an international humanitarian organization that uses sport and play programs to improve health, develop life skills, and foster peace for children and communities in some of the most disadvantaged areas of the world. Right To Play trains local community leaders as Coaches to deliver its programs in countries affected by war, poverty, and disease in Africa, Asia, the Middle East, and South America.  Right to play is supported by professional and olympic athletes worldwide.  Their icon is a red ball which has come to symbolize the rights of children, all children, to play.  I blogged some thoughts about Right To Play last February.  Go here.  
"We Are Together" is a commercial venture by Roots and Master Card to raise money for the Right To Play movement.  I don't often endorse multi-national corporations (actually never!) but I make an exception for this one.  Hats off to Master Card and Roots for joining forces and raising the profile of Right To Play.  Watch the video; it'll take 1 minute, 3 seconds of your time.  It's powerful.  

It's a good day to play.  


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